Automation is key for efficient marketing. However, automated marketing activities can easily feel generic. Through segmentation, personalization and behavior-based customer journeys, Dynamics 365 Marketing helps you avoid alienating promising leads with irrelevant and impersonal content. The app not only enables you to run all your activities in one place, it also allows you to assess the state of play and provides you with insights on how well the different automation steps have worked. Once you have nurtured leads far enough for them to have become sales-ready, a workflow automatically transfers them to Sales, complete with comprehensive insights.
Customizable email templates help you expand your digital messaging options. Customer contact tracking allows you to create automated campaigns with personalized email messages, tracking activities and workflows via drag and drop. Dynamics 365 Marketing helps you send the right messages at the right time.
Dynamics 365 Marketing's event management features support you from the initial planning, publishing and advertising all the way to attendee registration, webinar streaming, analytics and lead generation. Create your event in the system and add all the information you need to plan, publish, promote and analyze it.
Automated lead scoring rules let you easily identify your most relevant leads based on customer contact histories. Rank your potential customers on a scale to define their priority for sales.
You can add so-called Lead Gen Forms to LinkedIn ads. When a LinkedIn member clicks on the Call-To-Action button in such a LinkedIn ad, the form automatically includes their contact and profile information. Connect Dynamics 365 Marketing to LinkedIn Lead Gen Forms to easily manage your leads.
Microsoft Dynamics 365 Marketing engages customers, nurtures leads, and provides personalized messages at every stage, helping you transform and improve the effectiveness of your marketing activities.
From converting prospects into business relationships to aligning sales and marketing together with one source of shared information, this project management software for marketing enables you to do everything. An intelligent marketing automation tool, it allows you to plan, execute, and analyze your marketing campaigns, while driving brand awareness and creating new business development opportunities, ensuring that you make the most out of your firm’s marketing investments.