Centralize all marketing activity in one app. Microsoft Dynamics 365 Marketing supports the entire process - from bulk e-mails and event management to internet marketing. Once you have attracted the right prospects, nurture them with relevant content before handing off sales-ready leads with detailed insights.

Automation is key for efficient marketing. However, automated marketing activities can easily feel generic. Through segmentation, personalization and behavior-based customer journeys, Dynamics 365 Marketing helps you avoid alienating promising leads with irrelevant and impersonal content. The app not only enables you to run all your activities in one place, it also allows you to assess the state of play and provides you with insights on how well the different automation steps have worked. Once you have nurtured leads far enough for them to have become sales-ready, a workflow automatically transfers them to Sales, complete with comprehensive insights.

Marketing Capabilities

Nurture Relevant Leads

  • Nurture leads with behavior-based customer journeys.
  • Score and segment your leads, target them with personalized bulk e-mails
  • Easily design landing pages and forms that will automatically update data as needed.

Collaborate With Sales

  • The Dynamics 365 sales and marketing apps are built on the same platform and thus share information, allowing you to align both areas.
  • Shared extensive lead insights perfectly prepare the sales team for the work ahead.

Key Features

Email Marketing

Customizable email templates help you expand your digital messaging options. Customer contact tracking allows you to create automated campaigns with personalized email messages, tracking activities and workflows via drag and drop. Dynamics 365 Marketing helps you send the right messages at the right time.

Event Management

Dynamics 365 Marketing's event management features support you from the initial planning, publishing and advertising all the way to attendee registration, webinar streaming, analytics and lead generation. Create your event in the system and add all the information you need to plan, publish, promote and analyze it.

Lead Scoring

Automated lead scoring rules let you easily identify your most relevant leads based on customer contact histories. Rank your potential customers on a scale to define their priority for sales.

LinkedIn Lead Gen Forms

You can add so-called Lead Gen Forms to LinkedIn ads. When a LinkedIn member clicks on the Call-To-Action button in such a LinkedIn ad, the form automatically includes their contact and profile information. Connect Dynamics 365 Marketing to LinkedIn Lead Gen Forms to easily manage your leads.

Why Dynamics 365 Marketing?

If you are a professional services organization in need of an intelligent solution that takes your marketing beyond basic emails, then this solution is for you.

Microsoft Dynamics 365 Marketing engages customers, nurtures leads, and provides personalized messages at every stage, helping you transform and improve the effectiveness of your marketing activities.

From converting prospects into business relationships to aligning sales and marketing together with one source of shared information, this project management software for marketing enables you to do everything. An intelligent marketing automation tool, it allows you to plan, execute, and analyze your marketing campaigns, while driving brand awareness and creating new business development opportunities, ensuring that you make the most out of your firm’s marketing investments.