Good marketing is key to helping companies generate enough demand to increase revenues. Dynamics 365 for Marketing helps organizations turn potential prospects into solid business relationships. One of the best things about all Dynamics 365 Marketing is how easy it is to use. In addition, the platform offers the best marketing automation software for Microsoft Dynamics CRM. You can use the embedded intelligence within both applications to encourage engagement and turn leads into regular clients.
Dynamics for Marketing offers a big boost to your efforts at elevating the customer experience. The interactive interface lets you design interactive customer journeys. From there, you can set up automated marketing campaigns that work across multiple channels.
Within the platform, you can set follow-up activities for different marketing tasks and launch various workflows. In addition, you can create individualized paths for contact within a specific group. You can set up each path to react to different interactions and determine which prospects might be your best bet.
Dynamics 365 for Marketing lets marketing teams share information securely with other business areas. It also allows you to see and learn from how various interactions affect the success of your marketing efforts. In addition, users can connect an organization’s sales and marketing processes, making it possible to track progression on each lead and set automated follow-ups.
After completing Dynamics 365 For Marketing training, you can learn to use the platform to:
Each Dynamics 365 Marketing instance purchase comes with apps and solutions designed to help marketing teams with vital functions. In addition, they help your marketing department coordinate your efforts with the sales team. Here’s a breakdown of the products available through Dynamics 365 Marketing:
Dynamics 365 for Marketing comes with built-in tools that let you customize the application to fit your organization’s business needs. In addition, it’s possible to install third-party apps from the Microsoft AppSource marketplace to add a boost to your modifications.
You can also create and publish professional landing pages to help your company attract visitors. From there, you can work to turn them into contacts or leads. Most pages include forms using data housed within the Dynamics 365 database.
Email is an essential component of most marketing campaigns. Dynamic 365 Marketing’s drag-and-drop designer makes it possible to create visually appealing messages using built-in, customizable email templates.
In addition to the no-code content designer interface, you get the chance to preview the look of your emails before they get sent. Dynamics 365 Marketing seamlessly integrates with third-party service Litmus, which creates stunning previews based on different form factors and orientations.
There’s also an HTML editor that lets you add more advanced dynamic content. It’s also possible to collaborate with both power and business users through Dynamics for Marketing. In addition, you can import other templates and designs from different applications.